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‘Some People Thought It Was Stupid’

PITTSBURGH (AP) — It sounds like a free-market success story: a natural gas boom created by drilling company innovation, delivering a vast new source of cheap energy without the government subsidies that solar and wind power demand.

“The free market has worked its magic,” the Barnett Shale Energy Education Council, an industry group, claimed over the summer.

The boom happened “away from the greedy grasp of Washington,” the American Enterprise Institute, a think tank, wrote in an essay this year.

If bureaucrats “had known this was going on,” the essay went on, “surely Washington would have done something to slow it down, tax it more, or stop it altogether.”

But those who helped pioneer the technique known as hydraulic fracturing, or fracking, recall a different path. Over three decades, from the shale fields of Texas and Wyoming to the Marcellus in the Northeast, the federal government contributed more than $100 million in research to develop fracking, and billions more in tax breaks.

Now, those industry pioneers say their own effort shows that the government should back research into future sources of energy — for decades, if need be — to promote breakthroughs. For all its success now, many people in the oil and gas industry itself once thought shale gas was a waste of time.

“There’s no point in mincing words. Some people thought it was stupid,” said Dan Steward, a geologist who began working with the Texas natural gas firm Mitchell Energy in 1981. Steward estimated that in the early years, “probably 90 percent of the people” in the firm didn’t believe shale gas would be profitable.

“Did I know it was going to work? Hell no,” Steward added.

Shale is a rock formation thousands of feet underground. Among its largest U.S. deposits are the Marcellus Shale, under parts of Pennsylvania, New York, Ohio and West Virginia, and the Barnett Shale is in north Texas. Geologists knew shale contained gas, but for more than 100 years the industry focused on shallower reserves. With fracking, large volumes of water, along with sand and hazardous chemicals, are injected underground to break rock apart and free the gas.

In 1975, the Department of Energy began funding research into fracking and horizontal drilling, where wells go down and then sideways for thousands of feet. But it took more than 20 years to perfect the process.

Alex Crawley, a former Department of Energy employee, recalled that some early tests were spectacular — in a bad way.

A test of fracking explosives in Morgantown, W.Va., “blew the pipe out of the well about 600 feet high” in the 1970s, Crawley said. Luckily, no one was killed. He added that a 1975 test well in Wyoming “produced a lot of water.”

Steward recalled that Mitchell Energy didn’t even cover the cost of fracking on shale tests until the 36th well was drilled.

“There’s not a lot of companies that would stay with something this long. Most companies would have given up,” he said, crediting founder George Mitchell as a visionary who also got support from the government at key points.

“The government has to be involved, to some degree, with new technologies,” Steward said.

The first federal energy subsidies began in 1916, and until the 1970s they “focused almost exclusively on increasing the production of domestic oil and natural gas,” according to the Congressional Budget Office.

More recently, the natural gas and petroleum industries altogether accounted for about $2.8 billion in federal energy subsidies in the 2010 fiscal year and about $14.7 billion went to renewable energies, the Department of Energy found. The figures include both direct expenditures and tax credits.

Congress passed a huge tax break in 1980 specifically to encourage unconventional natural gas drilling, noted Alex Trembath, a researcher at the Breakthrough Institute, a California nonprofit that supports new ways of thinking about energy and the environment. Trembath said that the Department of Energy invested about $137 million in gas research over three decades, and that the federal tax credit for drillers amounted to $10 billion between 1980 and 2002.

The work wasn’t all industry or all government, but both.

One step at a time, the problems of shale drilling were solved. Crawley said Energy Department researchers processed drilling data on supercomputers at a federal lab. Later, technology created to track sounds of Russian submarines during the Cold War was repurposed to help the industry use sound to get a 3-D picture of shale deposits and track exactly where a drill bit was, thousands of feet underground.

“It was a lot of pieces of technology that the industry thought would help them. Some worked out, some didn’t,” Crawley said.

Renewable energy has had similar fits and starts, plagued by the costs and complexities of developing technology, and markets for it.

The idea that the government can help industry achieve advances that the private sector can’t or won’t has been a central contention of the presidential election. President Barack Obama’s comment this summer that Republicans seized on — “If you’ve got a business — you didn’t build that” — was part of broader comments about infrastructure, education and other public spending that indirectly helps businesses.

Both Obama and Republican presidential nominee Mitt Romney tout the benefits of shale gas. But they differ over the government’s role in subsidizing energy research. Obama has suggested continued funding for renewable energy but also eliminating billions of dollars in subsidies for oil and gas companies. Romney calls that an unhealthy obsession with green jobs — and has vowed to cut wind power subsidies, yet keep federal support for ethanol.

But the fracking pioneers point out that it’s impossible to predict how and when research will pay off.

“It wouldn’t be research if you already knew that it was going to be effective,” said Crawley.

Steward and others said today’s energy challenge is similar to what they faced: a need to find future sources of energy.

“I was concerned about my kids and grandkids. I didn’t want my kids sitting out there without energy,” Steward said.

Terry Engelder, a Penn State University geologist known for his enthusiastic support for gas drilling, said the story of how shale gas went from longshot to head of the pack — and how long that took — shows that serious support for renewable energy research makes sense, too.

“These renewables have a huge upside,” Engelder said. “In my view, the subsidies are really very appropriate.”

Steward is proud of the shale boom, too, but warned that it won’t last forever.

“Don’t be fooled by this. We’ve got to have a replacement” for shale gas, he said.

Weird Rock To Get Close Look From Mars Rover

Curiosity’s robotic arm is set to get its first workout. It’s been tasked with examining a football-sized rock whose odd pyramidal shape caught the eyes of NASA scientists–and fueled the imagination of earthlings everywhere who are perhaps a tad too eager for the rover to find evidence of intelligent life on the Red Planet.

“The target rock looks like a miniature Great Pyramid of Giza, with one face artisans neglected to maintain,” noted The Christian Science Monitor. “It is not something you would expect to see on the surface of Mars,” wrote the Daily Mail.

Turns out there is a straightforward explanation for the rock. Project scientist John Grotzinger told The Independent that the pyramid rock shape is not uncommon on Mars. Wind erosion probably did the carving.

So the Jake Matijevic — the name given to the rock, after a NASA engineer who died on Aug. 20 — is probably just a rock.

“Our general consensus view is that these are pieces of impact ejecta from an impact somewhere else, maybe outside of Gale Crater [where the rover landed], that throws a rock on to the plains, and it just goes on to sit here for a long period of time,” he said to The Independent. “It weathers more slowly than the stuff that’s around it. So, that means it’s probably a harder rock.”

Curiosity’s arm sports a spectrometer for reading a target’s chemical composition and a lens for close-up imaging.

Weird Rock To Get Close Look From Mars Rover

Curiosity’s robotic arm is set to get its first workout. It’s been tasked with examining a football-sized rock whose odd pyramidal shape caught the eyes of NASA scientists–and fueled the imagination of earthlings everywhere who are perhaps a tad too eager for the rover to find evidence of intelligent life on the Red Planet.

“The target rock looks like a miniature Great Pyramid of Giza, with one face artisans neglected to maintain,” noted The Christian Science Monitor. “It is not something you would expect to see on the surface of Mars,” wrote the Daily Mail.

Turns out there is a straightforward explanation for the rock. Project scientist John Grotzinger told The Independent that the pyramid rock shape is not uncommon on Mars. Wind erosion probably did the carving.

So the Jake Matijevic — the name given to the rock, after a NASA engineer who died on Aug. 20 — is probably just a rock.

“Our general consensus view is that these are pieces of impact ejecta from an impact somewhere else, maybe outside of Gale Crater [where the rover landed], that throws a rock on to the plains, and it just goes on to sit here for a long period of time,” he said to The Independent. “It weathers more slowly than the stuff that’s around it. So, that means it’s probably a harder rock.”

Curiosity’s arm sports a spectrometer for reading a target’s chemical composition and a lens for close-up imaging.

Weird Rock To Get Close Look From Mars Rover

Curiosity’s robotic arm is set to get its first workout. It’s been tasked with examining a football-sized rock whose odd pyramidal shape caught the eyes of NASA scientists–and fueled the imagination of earthlings everywhere who are perhaps a tad too eager for the rover to find evidence of intelligent life on the Red Planet.

“The target rock looks like a miniature Great Pyramid of Giza, with one face artisans neglected to maintain,” noted The Christian Science Monitor. “It is not something you would expect to see on the surface of Mars,” wrote the Daily Mail.

Turns out there is a straightforward explanation for the rock. Project scientist John Grotzinger told The Independent that the pyramid rock shape is not uncommon on Mars. Wind erosion probably did the carving.

So the Jake Matijevic — the name given to the rock, after a NASA engineer who died on Aug. 20 — is probably just a rock.

“Our general consensus view is that these are pieces of impact ejecta from an impact somewhere else, maybe outside of Gale Crater [where the rover landed], that throws a rock on to the plains, and it just goes on to sit here for a long period of time,” he said to The Independent. “It weathers more slowly than the stuff that’s around it. So, that means it’s probably a harder rock.”

Curiosity’s arm sports a spectrometer for reading a target’s chemical composition and a lens for close-up imaging.

Weird Rock To Get Close Look From Mars Rover

Curiosity’s robotic arm is set to get its first workout. It’s been tasked with examining a football-sized rock whose odd pyramidal shape caught the eyes of NASA scientists–and fueled the imagination of earthlings everywhere who are perhaps a tad too eager for the rover to find evidence of intelligent life on the Red Planet.

“The target rock looks like a miniature Great Pyramid of Giza, with one face artisans neglected to maintain,” noted The Christian Science Monitor. “It is not something you would expect to see on the surface of Mars,” wrote the Daily Mail.

Turns out there is a straightforward explanation for the rock. Project scientist John Grotzinger told The Independent that the pyramid rock shape is not uncommon on Mars. Wind erosion probably did the carving.

So the Jake Matijevic — the name given to the rock, after a NASA engineer who died on Aug. 20 — is probably just a rock.

“Our general consensus view is that these are pieces of impact ejecta from an impact somewhere else, maybe outside of Gale Crater [where the rover landed], that throws a rock on to the plains, and it just goes on to sit here for a long period of time,” he said to The Independent. “It weathers more slowly than the stuff that’s around it. So, that means it’s probably a harder rock.”

Curiosity’s arm sports a spectrometer for reading a target’s chemical composition and a lens for close-up imaging.

Weird Rock To Get Close Look From Mars Rover

Curiosity’s robotic arm is set to get its first workout. It’s been tasked with examining a football-sized rock whose odd pyramidal shape caught the eyes of NASA scientists–and fueled the imagination of earthlings everywhere who are perhaps a tad too eager for the rover to find evidence of intelligent life on the Red Planet.

“The target rock looks like a miniature Great Pyramid of Giza, with one face artisans neglected to maintain,” noted The Christian Science Monitor. “It is not something you would expect to see on the surface of Mars,” wrote the Daily Mail.

Turns out there is a straightforward explanation for the rock. Project scientist John Grotzinger told The Independent that the pyramid rock shape is not uncommon on Mars. Wind erosion probably did the carving.

So the Jake Matijevic — the name given to the rock, after a NASA engineer who died on Aug. 20 — is probably just a rock.

“Our general consensus view is that these are pieces of impact ejecta from an impact somewhere else, maybe outside of Gale Crater [where the rover landed], that throws a rock on to the plains, and it just goes on to sit here for a long period of time,” he said to The Independent. “It weathers more slowly than the stuff that’s around it. So, that means it’s probably a harder rock.”

Curiosity’s arm sports a spectrometer for reading a target’s chemical composition and a lens for close-up imaging.

Beverly Macy: Social Media Gangnam Style

If you don’t know who Psy Park is, you’re living under a rock. He’s the South Korean artist who’s created Gangnam Style, the latest dance creation sweeping the globe. Stop reading NOW and watch his video. It will make you smile.

Psy was interviewed by MTV News after his appearance at the VMAs:

Psy’s viral pop-splosion was so inescapable that Justin Bieber/Carly Rae Jepsen/Wanted manager Scooter Braun — who knows a thing or two about making YouTube singers into mega-stars — signed Psy to his label this week.

I’d like to hear more — he seems intriguing — his answers about his “fame” were thoughtful and interesting. One thing I noticed is that he says he wants to promote Psy the person, not just the video. A natural marketer.

I also participated in two conferences this past week — the USC Silicon Beach conference and the CBS Social Media conference. Both were excellent examples of creative disruption in communication and business and very inspirational. Being a native of Los Angeles, I’m especially glad to see the rise of “Silicon Beach” companies merging the brilliance of Hollywood and the ingenuity of social to create new products and services.

I’ll call it Social Media Gangnam Style. How are Psy and the social wave at Silicon Beach similar? They’re both a little bit unexpected (there’s Silicon Valley and Silicon Alley, but no Silicon Beach, up till now); they’re totally disruptive (social is THE new platform for discovery and audience-building); and they’re FUN (you can’t help but move to the catchy beat of the Gangnam Style video).

So in spite of the ugly news about another video circulating around the planet causing destruction this week, social media and creativity should win the day. Oppa Gangnam Style!

Beverly Macy is the CEO of Gravity Summit and Gravity Summit TV. She is also the co-author of The Power of Real-Time Social Media Marketing. You can email her at beverlymacy@gmail.com

Chris Barnes: Yes, A Guns N Roses Dryer Exists

A lot of people use music memorabilia as statement decorations, like autographed posters, instruments and records or even stage worn garments and costumes. I proudly have a drumhead signed by members of the hardcore metal band Hatebreed on display next to a snare drum signed by Metallica’s Lars Ulrich on display at my place. But the winner of this eBay auction will have the most amazing piece of rock and roll memorabilia ever: Guns N Roses’ clothes dryer.

guns n roses dryer
Image via eBay

The lucky bidder will not only be getting not only a Kenmore Ultra Fabric Care Electric Dryer. They will also be receiving a sturdy tour case, so you can bring this household appliance when you go out on the road. Currently going for $132.50, it’s a good price for a working, pre-owned dryer, but the shipping might not make it the most cost efficient option. But if you live in the Los Angeles area, you can pick it up directly.

To me the really interesting thing about this is that the road case probably is worth more than the dryer itself. And the possibilities are endless. Just imagine decorating the whole laundry room with other GNR paraphernalia and calling it Paradise City. You know, where the shirts are clean and pants are pretty.

Maybe there will be enough of a demand for this that they could start a line of Guns N Roses-themed household appliances. We live in a world where KISS sells caskets, so anything is possible…

Freddie Mercury Is An Angry Bird

From “Killer Queen” to Angry Bird: Freddie Mercury has been immortalized as an honorary character of the popular video game, just in time for the rock legend’s Sept. 5 birthday.

In this quirky video, which was posted on YouTube Monday by Angry Birds creator Rovio Entertainment, the famed Queen frontman stars as a mustachioed yellow bird — complete with chest hair, bad teeth and a regal crown.

Set to the Queen’s cheeky 1978 hit “Bicycle Race,” the clip features Freddie Mercury as the “Angry Bird Queen” riding — what else? — a bicycle with some other feathered friends before facing off with a decidedly less cool king pig.

The video was created in support of the annual Freddie for a Day campaign, which always coincides with Mercury’s birthday. The campaign, which sees people around the world dressing up as the renowned rock icon, raises money and awareness for The Mercury Phoenix Trust, an AIDS charity established in Mercury’s name.

The singer died in 1991 at the age of 45 after a long battle with HIV.

Mercury, whose timeless vocals are featured in anthemic classics, such as “Bohemian Rhapsody,” “Killer Queen” and “We Are The Champions,” would have turned 66 today.

In addition to the video, Angry Birds has also released a special edition Freddie Mercury T-shirt. A portion of the proceeds will be donated to the Mercury Phoenix Trust.

As the Boston Herald notes, this is not the first time the tech world has paid tribute to the legendary singer.

Last year, Google celebrated Mercury’s 65th birthday by creating an interactive doodle set to the band’s hit “Don’t Stop Me Now.”

Happy Birthday, Freddie Mercury.

Do you dig the Angry Bird Queen? Tell us what you think of the rock legend’s feathered alter ego in the comments below.

h/t: Kotaku

City-Sized Asteroid Discovered Just Days Ago Misses Earth

A massive asteroid twice the size of the Titanic, discovered less than a week ago, has missed the Earth after passing close to our planet.

The rock, named 2012 LZ1, had diameter of around 500m and as such was considered ‘hazardous’.

It was spotted by Rob McNaught at the Siding Springs observatory in Australia on 10 June.

Some (principally non-specialists…) feared it could have passed dangerously close to Earth – but in fact the asteroid flew past at a distance of about 3.3 million miles.

In the vastness of space 3.3 million miles is quite close – but fortunately it’s well outside the orbit of the Moon. In fact it was about 14 times the distance of the Moon to Earth.

Scientists think that when it passes by again in 2016 it will likely miss the planet once more.

Still the object provided some fairly interesting video, if you like blurry camera shots of distant objects – which we’ve included below.

Karthika Muthukumaraswamy: Let’s Put the Media Back in Social Media

Unless you’ve been living under a rock — or well, Facebook bubble — the last few years, you’ve heard the story of the woman that posted suicidal thoughts on Facebook and ended up killing herself, uninterceped by her “friends.”

Unfortunately, that was no solitary case.

Stories of people airing depressive thoughts on social media that go unmet with due compassion abound.

Such incidents rival only Stephen Marche’s compelling opener in a controversial (is there another kind?) Atlantic cover story, which sets out to prove that online interactions, exemplified by sites like Facebook, are making us lonelier than ever, fueling a spate of worrisome articles questioning our judgment about relationships in this social media-dominated world. Opening with the story of Yvette Vickers, a former Playboy playmate whose death in her LA apartment remained undiscovered for months, Marche makes the case that loneliness in America and the western world in general is increasing. Even while our online networks continue to grow, the number of real confidants or trusted friends we have is decreasing, Marche says.

Marche is by no means alone in this conviction. Sherry Turkle, the MIT researcher who has studied the effects of technology on human interaction for years, makes a similar point. She says that the obsession with digital “connection” (manifested by everything from texting at the dinner table to constantly updating our Facebook statuses) has taken away from real-world conversations and engagements.

What Marche and Turkle seem to assert, however, is that the two are somehow mutually exclusive, that the very existence of our online friends reflects a lack of real ones.

Intelligent users of social media know that a Facebook chat or a Twitter mention neither implies nor displaces real conversation. They are merely supplements — and sometimes prequels — to other conversations we have in our real lives. As Matthew Ingram points out, social media allows us to meet “real” people, be it via tweets, Foursquare check-ins, or any number of geosocial networks out there — and often these are people we wouldn’t otherwise encounter in our lives.

For the number of minutes Facebook sucks out of our lives that could arguably be better spent developing our offline interactions, it also helps create real-life gatherings, informing us of an event we may want to be at, alerting us to real causes we may care about, and reminding us of friendships we may be ignoring.

How many times have you clicked on a long-forgotten friend that popped up on your friends collage to see what they were up to and hurriedly typed off a hello? In its own self-obsessed, absent-minded, fast-paced manner, Facebook finds ways to make those two minutes for us to catch up with acquaintances.

Never mind that it’s not the same way we are used to.

Perhaps these social media worriers worry because they exaggerate the purposes of these online platforms, at the same time attributing to it the one-dimensional function of maintaining personal relationships.

Citing a Twitter study which concluded that links made on Twitter are meaningless from an interaction point of view, Marche wonders what other point of view is meaningful. Life saving and history turning, perhaps? Surely, the social media that prevents escalating casualties during terrorist attacks, propagates civilian revolutions against dictatorships, and allows us to express our outrage over the death penalty could have purposes other than mere companionship?

Are we taking social media terms much too literally? My Facebook “friend” (especially one I’ve never met in real life) is not a friend in the real sense of the word, and when I “like” something on Facebook, it is more often to get news and updates on a particular topic or organization, rather than unconditionally liking it.

They are called social media for a reason — they are not so much social communities as they are sources of information and platforms for communication.

This is yet another case of trying to blame technology for problems that have more to do with people’s choices than the media that deliver them to us. And this is not new. We did this with online games, television sets and the telephone before it. Somehow they all “took away” from the real thing when they announced themselves to the world.

As Going Solo author Eric Klinenberg says in his refutation of the Atlantic piece, the phone didn’t stop people from knocking on doors. It just made people call before knocking. If that was true then with Alexander Bell’s creation, it is true today with Mark Zuckerberg’s multi-million dollar enterprise.

To blame Facebook for not having real friends in life is sort of like blaming the Internet for not having books in your home. They serve two different purposes and one doesn’t automatically nullify the other.

As Marche himself goes on to point out, correlation is not causation. “The popular kids are popular, and the lonely skulkers skulk alone,” he writes about interactions on Facebook.

So Facebook is merely offering an “out” for those who don’t have healthy, established social connections in real life and allowing them to create pseudo-ones, which may not necessarily be a bad thing — for common sense says that it is probably better to have some kind of connection to people rather than none at all. Facebook isn’t doing anything to break relationships you already have, neither is it destroying already existing tendencies to go out into the real world and make friends.

The problem with Facebook and other social media is not that they are preventing us from investing in our real relationships, but that they make us obsess over carefully-edited versions of ourselves that we then put forth to the world. It is this compulsive need to present ourselves a certain way to our social media followers that we should worry about.

Writing about this fixation with self presentation and social bounty, Marche quotes Jaron Lanier, father of virtual reality, “we are beginning to design ourselves to suit digital models of us.”

And that is a more legitimate worry. Through our social media prisms, we are taking our presentation of self further and further away from the real one: who we are, what we do, what we like, what we dislike, who our friends are, and what groups we belong to. All of them combine to create a carefully-curated personality that we want the world to see. This may be a happier, more successful version of our selves, or a veritable reality show unfolding on our Facebook pages. But it is almost always far from the truth.

I take pictures for the mere act of posting them on Twitter. I don’t go back and look at them, I don’t reminisce and spend a minute to enjoy the memory. It exists for my Twitter followers, not me. As does a Facebook album, a Foursquare check-in.

Social media has put such a premium on broadcasting our actions that the actions themselves seem less important. My Twitter-obsessed friend once said to me, “I don’t feel like I’ve done something until I’ve tweeted about it.” Twitter and Facebook are redefining what it means to do anymore.

And the place where this hurts the most is in our real contributions to society. Where the social web should worry us is when we satisfy our good samaritanism with symbolism rather than real action. With every online petition and Facebook-sharing of that petition, social work is turning into social media work. Here again, the media shouldn’t be blamed as much as our choices. Online petitions have done their fair share to right the wrongs, as change.org demonstrates. But social media makes it easier to say I’ve done my part by clicking a button.

And living in our fragmented communities generated by the Internet doesn’t make this any easier to combat. We voice our thoughts on Facebook and Twitter to friends and followers likely thousands of miles away, not knowing what our neighbors are up to, or what our real community needs.

Again, it’s important to remember these are media, not communities. They can spread the message, but real people are likely needed to deliver on it.

WATCH: Robot’s Amazing Feet Could Help It Land On Asteroids

By: InnovationNewsDaily Staff
Published: 05/20/2012 02:14 PM EDT on InnovationNewsDaily

A new biologically-inspired robot could one day crawl over the surface of an asteroid or Mars and gather samples for study using lots of tiny, mechanical “toes.” Aaron Parness, a robotics researcher at the Jet Propulsion Laboratory in Pasadena, California, presented his gripper May 16 at the Institute for Electrical and Electronics Engineers (IEEE) annual robotics conference, IEEE’s Spectrum magazine reported.

NASA and other countries’ space agencies have sent several missions to observe asteroids. So far, however, NASA spacecraft haven’t directly gathered samples from an asteroid. Parness’ robotic feet would allow asteroid probes to cling to the surface of even small asteroids, whose weaker gravitational pull might put a traditional rolling or walking probe at risk of “accidentally jettisoning itself into space,” Parness wrote in a paper. A future Mars or other planetary mission might also use a sticky-footed robot to scale cliffs, Parness wrote. 

One of the robotic feet Parness created consists of 16 fat, stubby toes arranged in a circle. Each toe has 12 “microspines,” tiny steel hooks attached to a flexible suspension system. When the foot drags its microspines over the slightly rough surface of a rock, the hooks can attach to small dips or protrusions on the rock surface. 

Parness’ tests showed his robotic feet can resist more than 100 Newtons, a unit of force. They could probably resist more, he wrote, but right now, the test consists of having someone use a robot foot to pick rocks up from the ground, so he’s limited by the strongest person he can recruit to help. He’s working on creating a machine to test heavier rocks, he wrote. 

He also found the foot can hold a drill to a basalt rock, boring out a sample half an inch (12 millimeters) in diameter which, during a mission, a probe could analyze or send back to Earth. The gripping drill works in several positions, including upside down and sticking straight out the side of the rock. 

Watch the feet at work in a video Parness made: 

Next, Parness will add feet like this to an 18-pound (eight-kilogram), four-limbed robot called the Lemur IIb, then test the Lemur’s rock-climbing abilities in caves on Earth.

 Follow InnovationNewsDaily on Twitter @News_Innovation, or on Facebook. Top 7 Useful Robots You Can Buy Right Now Why Asteroid Mining Makes Huge Dollars and Sense 10 Wildest Tries to Contact Aliens Copyright 2012 InnovationNewsDaily, a TechMediaNetwork company. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Ziggy Says ‘Marley’ Deserves An Oscar Nom

Three decades after his untimely death, Bob Marley is rewriting the rules of film distribution.

The trailblazing reggae singer, who succumbed to cancer in 1981 at the age of 36, remains a hugely inspirational figure to millions of people from Division Street to Dar es Salaam, and the producers of a recent documentary about his life, “Marley,” are using every available method to connect his fans with their film.

On April 20 (when else?), they released the movie simultaneously in theaters, on iTunes, on VOD and on Facebook, where it has set the record for most streams of a feature film. (Theatrically, the film has grossed just under $1 million on well fewer than 100 screens.) And on May 19, Ziggy Marley — Bob’s oldest son, who served as co-executive producer on the film — will join fans on Facebook to watch the documentary live and answer their questions about it. (You can sign up at apps.facebook.com/ziggylive/.)

“We’ll be just chillin’ and chatting about the film as it goes along,” said Ziggy, who’s a star musician in his own right. He cracked the Top 40 with the Melody Makers, a group composed of his siblings, and now performs as a solo artist. (His most recent album, Wild and Free, leads off with a duet with actor Woody Harrelson.)

“I won’t be sitting there in people’s living rooms or wherever they are, but for me, it’s just like that, in terms of how I feel about it,” he said of the Facebook chat. “We want it to be fun. We don’t want it to be this kind of stiff thing.”

“Marley” is no ordinary music documentary. Sure, there’s plenty of sex (Bob had 11 children by seven women), drugs (the Rastafarian religion views marijuana as a sacred herb), and rock ‘n’ roll (Island Records president Chris Blackwell first marketed Bob Marley and The Wailers to English audiences as a black rock group). But Marley’s intensely eventful life — he rose from grinding poverty to become one of the most powerful and respected figures in Jamaica, then went on to inspire the world — makes the average rags-to-riches-to-rehab saga look like an after-school special. And with Ziggy’s endorsement, director Kevin Macdonald (“The Last King of Scotland”) got the whole story from the people who were along for the ride.

“The opportunity to speak to the people who actually knew Bob could only have happened because we said, ‘Hey, these guys are coming down there, it’s okay to talk to them,’” Ziggy explained. “We had to make some phone calls and get some opportunities and some doors open to get some information. I think once people knew that we were involved, and me personally was involved, they were comfortable speaking without holding back everything on Bob.”

The Marley inner circle has spent a lot of time and money wrangling with bootleggers, knock-off artists and even some relatives over control of its patriarch’s image, and it is wary of biographers and filmmakers looking to cash in on Bob’s legacy. “I have an issue with everybody writing books about Bob, everybody doing films, all those authorities on Bob,” Ziggy said. “Who are these people? I don’t watch the stuff, because I know. I been around the real people who know Bob.”

Macdonald won the family’s trust in part because he wasn’t “Bob-crazy,” Ziggy said. “Fans love Bob, and they feel like they know Bob. We didn’t need that. That’s not the perspective we were looking for. We needed an objective view, not somebody that was making a film about their love of Bob.”

Ziggy said the decision to release the film across multiple platforms all at once was a no-brainer.

“It’s just a way of using all the avenues that are there. Why wouldn’t you use them? The old models are slowly dying out,” he said. “It’s not a big marketing thing — it’s not all about that. It’s about the people that love Bob. I mean, we don’t need to be in every theater to reach his fans now. We have access over the Internet and by Facebook and other means to reach them. So we don’t need the old route of distribution. We can find new routes.”

One old route he wouldn’t mind traveling is the path to Oscar gold next February. “With what we’ve seen, I actually expect and hope that it will be nominated,” he said. “It deserves it, you know?”

A 2011 Billboard magazine feature titled “The Business of Bob Marley” detailed the Marley family’s ambitious commercial enterprises, including an eco-friendly line of headphones positioned to compete with Dr. Dre’s Beats by Dre. Did the family choose this moment to cooperate with a documentary in hopes of creating buzz for their other products?

According to Ziggy, the answer is no. “Everybody have them pet projects that they do,” he said. “I was really involved in the movie — that was my project, you know? Other people are involved in the coffee and the headphones and stuff like that, but we don’t think about the film as a way to market stuff or whatever. We just think of the film as a documentary. to represent our father. If we get ancillary benefits from it, so be it, but we don’t think about it that way.”

Ziggy’s other passions include politics — he advocates legalizing marijuana and “liberating” the entire hemp plant, which can be used to manufacture clothes and other goods — and superheroes. He recently published a comic book called “Marijuanaman,” and gamely answered this reporter’s admittedly goofy question about what superhero he relates to most.

“I’m digging Batman,” said this wealthy scion who lost his father when he was just 13 years old and has devoted much of his life to social causes. “I’m digging that balance, that duality. He’s always on the edge and trying to balance himself within the rules of what’s lawful and justice, and being Bruce Wayne and being Batman. And because he doesn’t have any superpowers, I think I relate to that more. He can’t fly. I kinda like that. I kind of like that it’s a little bit more realistic. So I relate to Batman a lot.”

Moonlight – Windows 7 Theme

-Windows 7-

Ooh, ooh, ooh, what a little moonlight can do to you! Yes, but how about a LOT of moonlight? This free theme for Windows 7 features brilliant full moons, hazy winter moons, and moons rising dramatically over castles, mountains, cityscapes, and rock formations. Not recommended for werewolves.

MoonLight Windows 7 Theme

Download and install Moonlight Windows 7 theme

Filed under: Windows 7 Themes

Windows 7 Theme – Emerald Isle

-windows 7 only-

Green landscapes, gorgeous seaside cliffs, and mysterious rock formations—it must be Ireland. Download images of the Emerald Isle, as well as Celtic sounds, in this free Windows 7 theme.

Emerald Isle

More on this Windows 7 theme…

Download Emerald Isle theme

Filed under: Windows 7 Themes